Social network analysis using Boids (flocking)
Really interesting idea from Skip Cole - apply Craig Reynolds ‘boids algorithm to an entirely different problem, in this case decision making within a social network. Cross-pollination at its best. The original algorithm was designed to simulate flocking by applying physical forces of cohesion, seperation and alignment, in order to simulate the position and orientation of the agents. This adaptation applies the same techniques to competing opinions within a social network.
I read “The Tipping Point” on holiday (short review coming soon), and the parallels with the spread of social epidemics described within are striking.
Read the full article on gamasutra. You can also grab the source code here.

